We don’t need to tell you, running a company is hard work. Every day presents a new struggle to tackle as we try to keep the organisation running smoothly. This struggle is, of course, necessary to the organisation’s success.
However, entrepreneurs and leaders can get too bogged down by the numerous details that they forgot one crucial factor in ensuring your company remains a success: knowing your company vision.
Your company vision is where you want to see your business or organisation going. It goes beyond the daily ongoings of the company and delves into your business’ overarching goals.
Having a company vision helps guide the decisions you make and the strategies you apply since you know where you want to see your organisation in the future. It will also motivate your team, as they know that they’re not just working on finishing the task at hand but are contributing to the greater good of all.
Here are five success tips when you’re carving out your Company Vision:
Make the Mission Match the Vision
When creating your Company Vision, make sure that it aligns with its current mission. Your mission is basically what your values are and what you stand for. Perhaps your task is to be a sustainable business that helps local communities, but then your vision is to venture into eco-friendly arms of your industry. There’s a huge disconnect, and that could disillusion your employees and also confuse your current clients. It’s crucial to stay true to your mission when you’re mapping out the future of your company.
Include the Voices of Your Colleagues
You may think that since you’re the leader of your organisation, you need to be the sole person responsible for your company vision. But remember, you’re not the only one who has an investment in your company’s success. Stakeholders, investors, your managers and your team also need to be heard. Collaborate with them to have a broader vision of where you want to see the company moving towards. Including your employees in the process of creating the company vision also motivates them as they know they are a massive factor in the company’s future.
Don’t Limit Your Vision Based on Past Failures and Successes
You may have tried a venture or strategy in the past that didn’t quite work; it doesn’t mean you should never try again. Don’t limit your company vision based on your company’s previous experiences. Yes, it’s good to learn from past mistakes. But never going down a sure road is not learning, it’s giving up. Be bold with your company vision; don’t let the past hold you back.
Stop Comparing Notes
It’s okay to look at other companies who you want to emulate for guidance, but don’t turn it into a competition or create an imaginary rivalry in your head. Your Company Vision is solely for your organisation, and every organisation is unique. Comparing it with others, or trying to make your company vision just as right or even better than theirs can cause unnecessary stress and also stifle your creativity.
It Doesn’t Have to be Perfect
Don’t spend too much time trying to write the perfect ‘Company Vision’. The process is sometimes more important than the result. When you’re coming up with your company vision, it allows you to sit back and reflect on where your company currently is and where you want to see it in the future. It also gives you an avenue to speak with your stakeholders, investors and managers on where they want to see the company going and give you further insight on how others view the company’s future.
And remember, your company vision is not set in stone. As challenges, successes and changes come your way, you may need to tweak and adjust your company vision, or even start from scratch.
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Ebere Akadiri is an accomplished entrepreneur and an advocate for women in leadership. Her passion to inspire others to achieve their goals drove her to found Rise and Lead Women along with her co-founder, Poonam Barua. Their mission is to inspire women to take the lead in closing the gender gap in workplaces and in business.